The Benefits of Instagram Marketing for businesses

Instagram is a social media platform that is perfect for businesses. It allows you to share your products and services with a large audience, and it provides opportunities to create brand awareness and connect with customers. Here are some benefits of Instagram marketing for businesses, along with some insights. We will also provide a list on how to use Instagram to grow your business. Keep reading to learn more!

Why Instagram is Beneficial to Businesses

  • Instagram is one of the most popular social media platforms with over 800 million active users.
  • Over 1 million businesses are advertising on Instagram, and that number is growing every day
  • There are various ways in which businesses can use Instagram to market their products and services, including using hashtags, geotagging, and shoppable posts

Instagram Insights & Stats

  • Over 60% of businesses use Instagram for marketing purposes.
  • Over 90% of businesses who use Instagram believe it provides a good return on investment (ROI).
  • 60% of users say they have discovered a new product or service on Instagram (Source: Forrester)
  • 71% of US businesses with 10 employees or more use Instagram (Source: Sprout Social)
  • $5.6 billion in global ad revenue is expected to be generated by Instagram this year (Source: eMarketer)
  • Over 60% of users follow a business on Instagram
  • Over 200 million people visit brand profiles on Instagram every day
  • Around 80% of users aged 18-29 years old say they would purchase a product if they followed the brand on Instagram

How to use Instagram for Marketing  

  • Reach a large and engaged audience
  • Use it to build brand awareness
  • Use to increase website traffic
  • Generate leads and sales
  • Increase brand awareness and visibility
  • Create a connection with customers 

Instagram is a powerful marketing tool for businesses of all sizes. If you’re not yet taking advantage of everything Instagram has to offer, it’s time to open an account and start using it to grow your business. Learn how you can use it’s features to market your business in this article. Our team at BizCrown Media can help you get started with Instagram marketing and show you how to use the platform to its fullest potential. Contact us today for more information!