Since Instagram launched its story feature, businesses and marketers have been looking for ways to use it to their advantage. One way that you can do this is by using the stickers that Instagram offers. Adding stickers to your story is one of the best ways to optimize your Instagram stories for marketing, bringing more eyes onto your content. In this blog post, we will discuss how you can use the different stickers that Instagram offers to help enhance your marketing efforts.
Types of Stickers
When creating a story on Instagram, you should consider which stickers are going to make the most sense for your marketing goal. Here are the best stickers you can use for your stories to help give your social media marketing a boost:
Location
Adding your location to your Instagram story is one of the best ways to reach local audiences for your business. When you do this, your story will appear on the map for that location, and anyone who views the map will be able to see it. This is a great way to promote your business to people who are in your area and who might not otherwise see it. It’s also a great way to show how your business affects the community and to get people talking about your brand. For small businesses, it is extra important to reach the local community in their marketing.
Add Yours, Questions, and Polls
As a business owner, it’s important to find ways to promote collaboration and interaction with customers. The “add yours,” “questions,” and “polls” sticker features on Instagram allow you to do this. With the “add yours” section, you can post any prompt and anyone can reply to your prompt by adding it with an image to their story. By doing this, you’re allowing customers involved in your brand by contributing to your business’ content, making it shareable.
The “questions” sticker allows your customers to ask your business questions, which is an important tool that promotes interaction. In doing this, you can address important questions or issues that your customers or potential customers might have, which improves your overall customer relationships and customer service.
The “polls” sticker allows you to ask a question and have your customers vote on an answer. This is yet another way to increase interaction among your customers by getting them engaged in interesting content. This is also a great way to gain insights online because you can ask any questions relating to your industry, brand, or products, and learn what people have to say about it.
All of these methods are great ways to promote collaboration and interaction with your customers, while providing a more personal customer experience.
GIFs
As anyone who has ever scrolled through their Instagram feed can attest, stories with just text or a still image can be pretty boring. Adding a GIF can help to break up the monotony and add some fun and personality to your story. And while there may not be a direct correlation between using GIFs and increased engagement, they are a good way to make your story more visually interesting and unique, which is bound to attract attention. They can be a really good way to spice up your stories by adding some uniqueness and fun to your content, especially still images.
Hashtags
Hashtags are a great way to make your content more discoverable on social media. When you use a hashtag, your content is attached to that keyword and becomes searchable by anyone looking for that topic. This is especially important on platforms like Instagram, where users are constantly searching for new content. By adding a hashtag to your story, you make it more likely that potential customers will stumble upon your business. And even if the hashtag is not prominently displayed, it can still help people find your story when they’re searching for related content.
Links
The link sticker on Instagram is an essential tool for businesses. By attaching a link to your story, you can bring people back to your website through a direct link, a blog post, or a product link. Through the use of this sticker, you can increase traffic to your website and promote your products or services. Ultimately, the goal of using the Link sticker is to bring people back to your site so that they can learn more about what you have to offer. By using this simple tool, you can make a big impact on your business.
As a business owner, you always want to be finding new ways to reach your target audience. With social media being such a big part of people’s lives, it’s important to have a presence on various platforms. By using stickers, you can make your posts more engaging and encourage people to follow you. Hashtags, locations, links, and all the others are all great ways to add more information to your stories and help people find you. By using every tool available, you’ll be able to reach more people and grow your business.
Sometimes it can be hard to know what to post on social media or even just where to start. Let us help you get started marketing your business on social media. Contact us to learn more!
